Keith Rodbell
Founding Partner

Mr. Rodbell is primarily responsible for developing, managing and implementing the company's strategic initiatives and investor relation. Mr. Rodbell brings to Whiter Image over 28 years of marketing and sales and operational leadership experience, and has previously owned two successful corporate service companies.

Throughout his career, Mr. Rodbell has focused on the growth of corporate revenues, as demonstrated by the success of his previous ventures. Mr. Rodbell co-founded Whiter Image, and has been involved in all aspects of the strategic direction and management of the organization to date. His primary role has been to develop the sales and marketing team and establish strategic relationships with-in the industry. He also co-founded elementals health & wellness systems with over 350 locations in the medical and wellness markets.

Mr. Rodbell is actively involved in the Atlanta community and has served on numerous Charity and organizational boards including The Wellness Community, the Atlanta Jewish Federation, Atlanta Chamber of Commerce, Atlanta Arts Festival, and Shepard Spinal Center, IDRC, CORNET, IFMA, IFMA, and BOMA.

Brad Stevens
Founding Partner

Mr. Stevens is primarily responsible for developing, managing and implementing the company's financial and operational initiatives. Mr. Stevens co-founded Whiter Image and brings years of proven success in these areas and has been an essential partner in effectively advancing the relationships with the company's strategic marketing and business development partners. Mr. Stevens' key financial and management leadership has helped formulate corporate policy to direct the day to day and long-term operations necessary to successfully launch Whiter Image across the country.

Mr. Stevens attended Harvard University and graduated Magna Cum Laude from the The Wharton School at the University of Pennsylvania with degrees in Finance and Marketing. He also co-founded several other successful companies including elementals health & wellness systems with over 350 locations in the medical and wellness markets and Physician Rx Assistance specializing in helping low-income patients qualify for more affordable healthcare options with over 3,000 patients nationwide who have saved more than $2,000,000 through his services.

Christi Wigle
Founding Partner

Ms. Wigle is primarily responsible for research and development and contributes to all aspects of expanding the operations of Whiter Image.  Ms. Wigle has over 15 years experience in sales and marketing and has successfully owned and operated 3 other companies in the wellness industry.  Her committment to excellence and passion to make a difference has help lay the foundation in creating Whiter Image. 

As a previous Day Spa Owner and Teeth Whitening Center Owner, she brings her own experience and success from offering Premium Teeth Whitening in the Spa Industry.  Ms. Wigle has integrated her research with her experience to help create a dynamic Whiter Image Program that enhances every Account's ability to achieve success!

As Ms. Wigle continues to expand the Whiter Image product line, her focus to help Accounts share in the Whiter Image success is mirrored throughout the Company infrastructure.  Ms. Wigle works diligently to:

1.       Create a unique product line that optimizes results and revenue.

2.       Incorporate strategic marketing that highlights the massive revenue potential by offering Teeth Whitening as a Specialty Treatment.

3.       Create unlimited opportunities for making a difference with SAS!

Debbie Spears
Account Executive

Ms. Spears joins the Whiter Image team with a wealth of experience in sales, merchandising, and brand management.

Ms. Spears' fervor in fitness, health & wellness has led her to Whiter Image. Ms. Spears is currently pursuing her certification to become a classical Pilate's instructor. She began practicing authentic Pilates in 2002. Ms. Spears obtained her Personal Trainer Certification in 2003 then worked as an apprentice, teaching PowerCentering with Dr. Peter Gratale, DC. Ms. Spears helped produce, promote, and market the PowerCenteringT video. April 2006, Ms. Spears received her Power Pilates certification in Beginner Mat. She incorporates PowerCenteringT, Pilates and promotes health & wellness in her own personal training business.

Christina Morrin
Account Management Representative

Ms. Morrin is primarily responsible for account management and cultivates strong relationships through regular interaction with affiliates. Ms. Morrin brings 18 years experience in sales and managing client relationships with strong communication skills.

Ms. Morrin is passionate about empowering others to take charge of their own health so a career with Whiter Image is right in line with her goals both personal and professional. Her enthusiasm for natural well-being, led her to study at Atlanta School of Massage where she completed her coursework in 2003, and became Nationally Certified in Neuromuscular Massage Therapy. She has a small successful private practice that she does simply for the love of the work.

Ms. Morrin also spends some time working with senior citizens visiting and providing massage therapy and understands the need to develop good health and nutrition habits early on to preserve quality of life in the later years.