FOR IMMEDIATE RELEASE:
WHITER IMAGE LAUNCHES NEW WHITER IMAGE™ TOGO TEETH WHITENING PEN AT THE GRAND OPENING CEREMONY FOR THE SPA AT TRUMP LAS VEGAS

JUNE 30, 2008 - Las Vegas, NV - As the exclusive cosmetic teeth whitening system chosen by the Spa at Trump in Las Vegas, Whiter Image introduces the latest addition to its innovative line of cosmetic teeth whitening products during the Grand Opening Ceremony. In line with the Trump image, the Whiter Image™ TOGO Pen offers a stylish, premium quality solution to a brighter, whiter smile in a convenient delivery system.

The Whiter Image™ TOGO Pen is the newest trend-setter to hit this top segment of the cosmetic market. It is the first of a complete line of Whiter Image™ TOGO Pens that will be introduced in the upcoming months including Wedding Bliss, a targeted product for the bridal market. Packaged in a clear sheath showcasing the sleek, brushed aluminum exterior, the White Expression features mint flavored, triple-action gel offering outstanding results on-the-GO with convenience and style. The proprietary gel blend is a 6% stabilized hydrogen peroxide supported by a unique blend of hydrators and accelerators to provide outstanding results with optimal comfort. The clear gel also gives the teeth a quick shine for the brightest smile. White Expression is easy to use anywhere, anytime. A twist of the pen base pushes gel up to the brush tip used to evenly apply the gel to the surface of the teeth. The pen includes 4.5 ml of gel for up to 60+ applications with visible results in just the first week when applying 2-4 times per day for maximum results.

As a Founding Member of the Council for Cosmetic Teeth Whitening and Author of Industry Best Practices, Whiter Image is a leader in the market offering only the finest in quality, results, and branding. "We are extremely excited about the Whiter Image™ TOGO Pen and the opportunity to release it during this launch event for such an industry icon as Trump Hotel," says Whiter Image Founding Partner Keith Rodbell.

The complete Whiter Image System offered at the Spa at Trump includes an advanced L.E.D. whitening light used with premium whitening gel and mouthpiece for in-spa whitening sessions easily self-administered by the client. The Whiter Image™ TOGO Pen is offered as a stand-alone or take-home maintenance product after in-spa whitening. Also available, is the Deluxe Home Edition Kit with a stylish, travel bag. All products from Whiter Image are created with only premium quality and innovation in mind wrapped in a brand that matches the elite and comforting image spas seek to present to their guests.

ABOUT WHITER IMAGE
Whiter Image is a progressive, high energy company founded with the purpose of delivering quality, innovation and complete customer satisfaction to the rapidly expanding cosmetic teeth whitening industry. The company has expanded into a broad range of markets in the health, wellness, and beauty industries with products rooted in extensive research and development that are supported by world-class service and a dedication to results.

CONTACT
Christi Wigle
Founding Partner
tf. 1.877.944.8330 ext5
c. 423.273.2299
christi@whiterimage.com
www.whiterimage.com

SMILE BIG WITH WHITER TEETH
Erin and Dave Clausen, owners of the Belle en Vie Day Spa, have recently attended the International Esthetics, Cosmetics and Spa Conference in Las Vegas. Demonstrated at the conference was the Whiter Image Cosmetic Tooth Whitening System, which is the same tooth whitening system chosen by Spa Trump, as well as Treasure Island’s Day Spa in Las Vegas. A 30-minute session offers dramatic results with little or no tooth sensitivity. Erin and Dave have brought back these services to offer to their clients at Belle en Vie Spa in Susanville, as well as the latest hygienic single-use paraffin moisture infusion system used for both the hands and feet. For more information please see the Belle en Vie ad in this week’s paper.  Lassen County News, July 8, 2008